Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. The ad campaign follows Page in a series of scenarios with Cisco demonstrating the everyday need for teleconferencing from classrooms to offices and even the doctor's office a time long before the . hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'ef3b57cc-1c73-48e9-be59-d22b18d9ebe3', {"useNewLoader":"true","region":"na1"}); Topics: This reportedly caused the Edward Scissorhands icon to lose out on a $22.5 million payday. In 2013, Gomezs attorney said that the claims made against the actress were ridiculous, and that she met the conditions of her contract. Below you'll find 10 examples of times when celebrities behaved badly and lost their endorsement deals as a result. "I'm behind Robyn 100 percent, he said. A few weeks later, he called it a scam on TV. One of the sickest feelings I've ever had in my life!!!". In 2008, she won her case and Hydroderm had to publicly apologize. Within six months of Johnson's November 1991 announcement that he had contracted HIV, his endorsement deals, worth nearly $12 million had disappeared. During the 1970s, Hertz paid Simpson a reported $550,000 a year for his spots. Raymond Weil paid Charlize Theron to wear only his watches for two years. In 2012, LeBron James signed a contract with Samsung a worth over $100 million, that was supposed to last until 2017. Catholic bishop from Texas, Rene Gracido asked for a boycott not only of Pepsi but of its holdings as well, including Taco Bell, KFC, and Pizza Hut. Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends. So heres to brands like Charmin, who made Kim Kardashian be the face of their public restroom, and Hot Pockets, who adapted Snoop Doggs most famous song into a terrible music video. The testimonials transparency and the understanding of brand messages, aligning with the companies values, are crucial to managing unexpected deficiencies that come with celebrity and influencer endorsements. James deleted his Tweet just 10 minutes later. FORTUNE may receive compensation for some links to products and services on this website. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. In May of 2020, haircare brand L'Oreal teamed with soap opera actor and . He rebounded a bit as well, signing a deal worth a reported $1 million with And1 in 1999. However, Smiths next starring role is in the film, How Product Placement Lowered The Budget: Gray Man, 10 Black Male Celebrities For Endorsement Campaigns, 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. Combing through YouTube, its possible to spot some of the biggest celebrities of our time in commercials that are poorly produced and even more poorly written, just because they agreed to appear early in their careers. Reference. Celebrities in the public eye have become used to the latter. Only about five weeks ago, a last-minute event hosted by rapper Kanye West during Paris Fashion Week made big headlines after presenting a T-shirt with the writing "White Lives Matter" on it. Additionally, Theron wore other jewelry in an ad for charity, something that was also forbidden in her Weil watch deal. Access your favorite topics in a personalized feed while you're on the go. Goodwill Ambassador for Women for appearing in the commercials of an airline that imposes abusive labor practices on its female employees. Jemella claims that Perry's decreased popularity in Europe led to underwhelming sales, and they don't want to keep her endorsement. But no big-name deals were ever back on the table. The protest themed ad showed 21-year-old super model Kendall Jenner participating in a photo shoot and then joining up with protestors and approaching a cop with a can of Pepsi soda. The company dropped her, saying her pregnancy violated their contract. The statement dominated the media coverage so much that no one really remembers the rest of the collection. Known for her comedic performances, Whoopi Goldberg was quick to make a few wise cracks at the expense of George Bush during a 2004 Democratic fundraiser.Unfortunately, the sexual puns didn't settle well with SlimFast, and the weight loss product manufacturer dropped her from its advertisements shortly after. The company, on the other hand, states that Perry's waning popularity in Europe caused sales to go down, which is why they didnt want to continue a business relationship with her. When the fee is high enough, even A-listers will hawk a lame soda or acne cream when it comes down to it. Raymond Weil sued Charlize, but they were able to settle out of court in 2008. Terms & Conditions. They stopped running the ad out of "sensitivity to theirsituation.". The Muscles from Brussels agreed to shoot a commercial for Total Flex home gym equipment, but when he showed up to the set, he alledgely hadn't learned his lines or how to use the equipment. Consumers may focus on the celebrity, not the product. Indian superstar Shahrukh Khan, also known as King Khan, got in a lot of hot water with his fans when he endorsed a fairness cream for men. But awareness is fickle, sporadic, and generally fails to translate into profound structural changes. Simpson, LeBron James and Oscar Pistorius. Don't Kard me. Univision, Televisa, Farouk Systems, NBCUniversal, Macy's, and NASCAR (so far). When Osama bin Laden was killed, he tweeted, "What kind of person celebrates death? website are shown as examples of industry practice and are not endorsements by He led many to believe that he was not proud of the color of his skin. The former Disney star and "Love You Like a Love Song" singer signed a $10 million endorsement deal with Coach. This is why it is not self serving to . The actress stepped down from her role as ambassador rather than distance herself from the company, which Oxfam opposed on the grounds that it is "opposed to all trade from Israeli settlements, which are illegal under international law.". This is a case where the celebrity struck back and won. People may feel that the celebrity will endorse anything to make a buck. At the peak of the cola wars in 1989, PepsiCo decided to fight the fire of Coca-Cola's celebrity laden ad blitz with fire and gave Madonna a one-year contract to star in a series of Pepsi commercials and a concert tour. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices Disney, for example, refused the Pirates of the Caribbean star his lucrative role as Jack Sparrow in the 6th part of the successful series, roughly around the time of Amber Heards abuse allegations - coincidence? Photo Credit: Courtesy of ABC | Wikipedia. Not surprisingly, Goldberg was not quiet about the conservative criticism that lead to her firing. (Hiring a celebrity to endorse your products) More than a decade after the Madonna incident, Pepsi was enmeshed in celebrity spokesperson controversy yet again in 2002. Back in the early noughties pop princess Britney Spears was signed to a multi-million endorsement deal with soft drinks giant Pepsi but despite all the Pepsi she could drink, Britney kept getting. Paris Hilton vs. Hairtech International, Inc. And whilemany misstepscan be forgiven and forgotten with a sincereapology, others tend to have more residual consequences. Or Fabio and I Cant Believe Its Not Butter. The 13 Worst Celebrity Endorsement Fails Laura Stampler Jan 31, 2012, 1:41 PM After a 14-year relationship, Super Bowl Sunday will mark William Shatner's last official appearance as Priceline's. (We're only human, after all.). Many celebrities make a lot of money from endorsement deals. Subway went so far as to have Phelps star in an ad titled "Be Yourself.". Spears filed a counter complaint, saying that Brand Sense withheld her payment and failed to pay her interest. Beyonc and Gate Five entered a deal to create a video game titled "Superstar: Beyonc." 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